Brochures . . . why so boring?
My background is marketing and I know of no other industry where, en masse, such an opportunity to sell is passed up.
Bottom line, the property brochure is there to do one thing, to sell the viewing. No viewing, no sale.
Yet the majority of agents see it as an inventory, droning on about double panelled radiators, and cornicing to the ceiling. Boring, and probably rooted in tradition,” that’s how we have always done it”.
Brochures (online or print) should be exciting, take a look outside the industry.
Estate Agents
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Textboards posted on the forum topic Estate Agent Boards in the group Estate Agents: 8 hours, 7 minutes ago
Boards are apparently the second largest lead generator; second to the internet that is. So not only do that attract buyers and tenants but they are great advert for the Agent too – especially sold and let boards! There is now another way to market properties in the area though which is particularly [...]
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admin posted on the forum topic Is it cheaper to print your own newspaper? in the group Estate Agents: 3 days, 10 hours ago
This is one of those excellent ideas and conceived in the simplest of manners. Had thought that the stumbling block block would be constructing layouts but they seem to be making that as easy as possible.
I would have thought this ideal for agents, be interesting to hear from any that avail themselves of the service.
-Hugo.
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Martin Smith started the forum topic Is it cheaper to print your own newspaper? in the group Estate Agents: 3 days, 10 hours ago
Interesting article on the BBC News website about the Newspaper Club – a company trying to make use of wasted daytime hours on print presses.
http://news.bbc.co.uk/1/hi/business/8559813.stm
http://www.newspaperclub.co.uk/500 copy 12 page full colour newspapers for just £1 each. 5000 print runs from around 30p each.
With more room to get your message over, maybe that's good value if a [...]
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Neil Robinson posted on the forum topic iTurnip to rock the groceries market in the group Estate Agents: 1 week, 5 days ago
Aaaaaa hahahahahahaha. I love it.
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admin posted on the forum topic iTurnip to rock the groceries market in the group Estate Agents: 1 week, 6 days ago
Almost didn't spot the link
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Estate Agent Boards
Boards are apparently the second largest lead generator; second to [...]
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Is it cheaper to print your own newspaper?
This is one of those excellent ideas and conceived in [...]
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iTurnip to rock the groceries market
Aaaaaa hahahahahahaha. I love it.
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Have estate agents got too many valuations?
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On February 24, 2010 Natalie Dunhill said: